CCBD (China Council for Brand Development) is a nationwide, non-profit social organization undertaking the work of ISO/TC 289 Secretariat. It was formed voluntarily by enterprises, public institutions, social organizations and personages who are related to brand building and intended to promote the development of Chinese brands.


The principal functions of CCBD are:

  • To organize and carry out the theoretical research of brand building and brand evaluation;
  • To organize and carry out the brand assessment and authorization, carry out brand recording, set up a national brand information platform, and release brand evaluation results;
  • To offer brand consultation and value-added services, and help enterprises/organizations promote their brand value and profit;
  • To organize significant brand activities, exhibitions, theme forums and international communication and cooperation;
  • To carry out brand self-discipline management and push forward with brand protection.



No.18,Bei San Huan Dong Lu,

Chaoyang District,




LYU Anran 


Tel: +86-10-64522699

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