Growing success

The NOVOMATIC Group is one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.

With a turnover of more than Euro 3.9 billion in 2015 NOVOMATIC Group is one of the largest integrated conglomerates of the international gaming industry. Founded by entrepreneur Prof. Johann F. Graf, the Group has locations in 50 countries and exports high-tech electronic gaming equipment to 80 countries. NOVOMATIC operates over 235,000 gaming machines in more than 1,600 Group operations such as casinos and electronic casinos and via rental concepts. The company offers its products and operations only in well regulated markets with precise regulatory frameworks.


NOVOMATIC’s strong casino-related competences

The NOVOMATIC Group’s activities in the area of casinos (i.e. gaming facilities in which not only electronic games, but also live games such as roulette with a croupier or card and dice games are offered) include the operation of establishments ranging from the highest-revenue casino in Germany (Spielbank Berlin) to one of the most profitable casinos in Switzerland.

With ACE Casino Holding AG as part of NOVOMATIC, the Group also owns the casino Group with the highest revenues in Switzerland: the three casinos in Mendrisio, Locarno and Bad Ragaz, which have been operated by NOVOMATIC since 2003, not only achieve the highest gross gaming revenues among all operators, but also pay the highest taxes to the individual cantons.


In 2013, it was once again possible to strengthen the NOVOMATIC Group’s casino competences considerably. In Macedonia just across the border from Greece, for example, the Casino FlaminGO was acquired. Further acquisitions during the past years were the Casino ADMIRAL Gibraltar as well as the Casino FlaminGO in Macedonia. Among others the NOVOMATIC Group also runs comprehensive casino offerings with live games in the Czech Republic. The flagship is the Casino ADMRIAL Colosseum in Hatě.


Group operations worldwide

Among NOVOMATIC operations are the most profitable German (Berlin) and Czech (Prague) casinos as well as one of the most profitable casinos in Switzerland (Mendrisio). The Group subsidiary ADMIRAL Sportwetten GmbH is the largest sportsbetting provider in Austria with 243 sportsbetting outlets.


The Group subsidiary Greentube Internet Entertainment Solutions GmbH is the leading full service provider in the online gaming and entertainment market segment and a pioneer in the development and provision of state-of-the-art gaming solutions. In addition to the headquarters in Gumpoldskirchen, Lower Austria, the Group holds production facilities and research and development centres in Germany, Great Britain, the Czech Republic, Hungary and Poland. NOVOMATIC employs about 24,000 staff worldwide and about 3,300 employees in Austria.


Leadership through Innovation

The heart of NOVOMATIC‘s success story has always been the Group‘s unique innovative force. That is why the Research & Development department has a prominent position within the Group. Competitive advantages such as the duality as both producer and operator as well as the international Group network of R&D competence centres are constantly extended. NOVOMATIC focuses on promising technologies such as server-based / downloadable gaming as well as online, social and mobile gaming.


21 technology centers in 13 countries deal mainly with software development and programming. NOVOMATIC also fosters close cooperation with leading technical universities in these countries. This strategy pays off across the whole Group: NOVOMATIC currently has more than 3,600 intellectual property rights, such as patents, registered trademarks and designs. This makes the Group well equipped for the future.

Consistent investments in research and development, an eagerness to do pioneer work, a keen sense of trends and a total commitment to quality have made NOVOMATIC Group a major player of the international gaming industry.



The three-time Formula-1 World Champion Niki Lauda is the brand ambassador for NOVOMATIC. “I am very pleased that NOVOMATIC chose me for their brand ambassador. It is no coincidence that the words ‘Winning Technology’ are right next to the company logo on the cap. NOVOMATIC is a leading international Group that has grown from its base in Austria to become a global player.” 


Responsible Gaming

Increasingly important, next to creative gaming ideas and technological innovations in operations, is also the basic concept of responsible gaming. NOVOMATIC has developed one of the most modern concepts for the prevention of pathological gaming in Europe and is proud of having developed and implemented a unique and innovative access control system for gaming operations that guarantees maximum protection of minors and pathological gamblers.

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