BRAND GLOBAL SUMMIT


"INNOVATION NEEDS BRANDING - BRANDING NEEDS INNOVATION"

 

WEDNESDAY, APRIL 18, 2018

BRAND GLOBAL COUNCIL DAY

Novomatic Forum, Friedirchstraße 7, 1010 Vienna

 

 

17.00 - 19.00             BRAND GLOBAL COUNCIL RECEPTION

   WELCOME RECEPTION ICONVIENNA BRAND GLOBAL SUMMIT     

   Invitation only event!

 

 

THURSDAY, APRIL 19, 2018

CONFERENCE DAY

Austrian Federal Economic Chamber (WKO), Wiedner Hauptstraße 63, 1040 Vienna

Language: English

 

08.45 – 09.30                    REGISTRATION

 

09.30 – 10.00                    WELCOME & OPENING

                                            Moderation

Sonja Kato, Managing Director, unikato communication & coaching

 

Gerhard Hrebicek, President, European Brand Institute GmbH

Jürgen Roth, Vice President, Austrian Federal Economic Chamber (tbc)

 

10.00 – 10.05                    VIDEO MESSAGE

Sebastian Kurz, Federal Chancellor (tbc)

 

10.05 – 10.15                IMPULSE STATEMENT

Margarete Schramböck, Federal Ministry for Digital, Business & Enterprise (tbc)

 

10.15 – 10.30                    CONCEPTS FOR CONSUMER ATTENTION AND ENGAGEMENT

Invest, create & measure brands, investments in branding for global development cluster- and umbrella-brands, tourism, culture, finance

 

IMPULSE STATEMENT

Bobby J. Calder, Kellstadt Professor of Marketing, Kellogg Graduate School of  Management, Northwestern University, Evanston, IL

 

10.30 – 11.00                    INNOVATION NEEDS BRANDING – BRANDING NEEDS INNOVATION

How to brand your latest innovation and why is branding so important?

 

PANEL I

Panel Chair 

Michael Otter, Head of Aussenwirtschaft Austria

 

Gerald Ganzger, Attorney & Managing Partner, Lansky, Ganzger + Partner Rechtsanwälte GmbH

Silvia Kelemen, Head of PR & Corporate Communication, myWorld Solutions AG

Monika Poeckh-Racek, CEO, Admiral Casinos & Entertainment AG (tbc)

Gerhard Schuller, Management Controlling & Finance, ELK Fertighaus GmbH

        Representative Rail Cargo Austria AG (tbc)


11.00 – 11.30                   COFFEE BREAK

 

11.30 – 12.00                    INTERNATIONAL CLUSTERS AND BRANDING

Branding of international initiatives and clusters

 

PANEL II

Panel Chair

Brigitte Bach, Head of Energy Department, AIT Austrian Institute of Technology GmbH

 

Simone Hagenauer, European Secretariat for Cluster Analysis (tbc)

Werner Pamminger, Project Officer, New Energy for Industry

Wolfgang Vlasaty, Management, AC Styria Mobility Cluster (tbc)

amongst others

 

 12.00  – 12.30              INNOVATIVE ENTERPRISES AND BRANDING

How enterprises organize their innovation and use branding

 

PANEL III

 

Veronika Ettinger, Marketing Manager, Borealis AG

Silvia Angelo, Board Member, ÖBB-Infrastruktur AG

Karin Zipperer, CTO, ASFINAG  AG

amongst others

 

12.30 – 13.00                    INTERNATIONAL BRAND/PROJECT ACTIVITIES AND OPPORTUNITIES

       Q&A MODERATION

      LAC Countries present international projects and initiatives 

        4 Speakers, 2-3 min statements, 3 rounds (tbd)

 

 13.00 14.00                   LUNCH BREAK & NETWORKING

 

14.00 – 14.20                    NIEDERÖSTERREICH – POWERFUL EUROPEAN BUSINESS LOCATION

                                            How to extend prosperity and growth of the flagship region

 

KEYNOTE   

LHF Johanna Mikl-Leitner, Governor NÖ (tbc)

 

14.20 – 15.00                    REGIONS AND INVESTMENTS IN BRANDING

Best practice in branding to develop regions and regional clusters

 

IMPULSE STATEMENT

Carlos Chanduvi Suárez, Senior Coordinator of Climate Technologies and Innovation, Department of Energy, UNIDO (tbc)

 

PANEL IV

Panel Chair

Gerhard Hrebicek, President, European Brand Institute GmbH

 

Bobby J. Calder, Kellstadt Professor of Marketing, Kellogg Graduate School of Management, Northwestern University, Evanston, IL

Jochen Danninger, Managing Director, ecoplus Niederösterreichs Wirtschaftsagentur GmbH (tbc)

Bernhard Puttinger, CEO, Green Tech Cluster Styria GmbH

Johannes Scherk, Consulting & Research, PÖCHHACKER Innovation Consulting GmbH

amongst others

 

15.00 15.30                    COFFEE BREAK

 

15.30 – 15.50                    ECONOMIES OF BRANDS

How brands create economic value

 

KEYNOTE

Edgar Baum, CEO & Chief Brand Economist, Strata Insights Inc.

 

16.00 – 17.00                    BRAND INVESTMENTS FOR GROWTH

Why and how investments in brands create economic growth

 

IMPULSE STATEMENT

Klaus Müllner, CFO, SummerLight Capital Partners

     

       PANEL V

Panel Chair 

Klaus Müllner, CFO, SummerLight Capital Partners

 

Mrs. Yanni Li, Head of ICBC Austria, Preparatory Team (tbc)

Alexandra Nagle, Managing Partner, Alantra Austria & CEE

Alois Steinbichler, CEO, Kommunalkredit Austria AG (tbc)

Mr. Youfang Zhong, Commissioner for Int.l Cooperation, China Development Bank (CDB)

 

17:00 17:15                    SUMMARY & CLOSING REMARKS

 

 

EVENING, APRIL 19, 2018

COCKTAIL RECEPTION

Vienna City Hall, Rathausplatz 1, 1010 Vienna

 

 

19.00 – 22.00                    COCKTAIL RECEPTION | BRAND LOUNGE

                                   Vienna – where culture meets business

exclusive networking with international delegations, highranking representatives from diplomatic and governmental institutions and representatives of the Austrian business community, party with buffet, live music, rum tasting and interactive networking

Invitation only event!

 

 

FIRDAY, APRIL 20, 2018

BRAND GLOBAL PARTNERS DAY

 

 

10.00-15.00                       SITE VISIT LOWER AUSTRIA

IST Park, Institute of Science and Technology Austria, Klosterneuburg (tbc)

After more than four years of planning has passed, the development for IST Park has now started in Klosterneuburg. The area surrounding the Institute of Science and Technology Austria (IST Austria) will benefit considerably from the technology center. During the first development phase, nearly 50 new top-quality work places will be created and ca. 15 million euros will be invested in the building. The construction work will start as soon as the site has been set up, ensuring that the project can be completed by mid-2019.

 

 

 

Errors in and changes to the content as well as program modifications reserved.

 

 


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