Kellogg School of Management, Northwestern University Chicago
Standards are the key really being able in the future to treat brands as intangible financial assets so that they may be fully taken into account in corporate governance and in transactions among companies as well as in investment decisions. And instead of managing marketing functions based on efficiency (such as the number of consumers reached by an advertising expenditure) brand value standards offer the opportunity to manage effectiveness- how effective the organization is in creating brand value as an intangible asset.
Head of Latin America and the Caribbean Division, UNIDO
„In the pursue of economies of scales and scope to succeed in international markets, SMEs seek collaboration and clustering mechanisms among their branches. Intellectual Properties issues and an efficient brand management have become increasingly relevant to secure an efficient coopetition. How SMEs can benefit from using international IP system in their marketing, sales and brand activities to promote innovation and competiveness?”
Kari Aina Eik
Secretary General, Organization for International Economic Relations
Partner, Lansky Ganzger und Partner
Managing Director, Energiepark Bruck an der Leitha
Head of CITA Global Centre of Competence Cities, Siemens
Head of Municipal Department 23 - Economic Affairs, Labour and Statistics
Anna Maria Hochhauser
Secretary General, Austrian Federal Economic Chamber
Chairman, European Brand Institute
Gemäß dem diesjährigen Konferenzschwerpunkt „Brand together“, stehen heuer „Marke und Intellectual Property“ im Mittelpunkt. Am Vortag der iconvienna, dem “World Intellectual Property Day”, findet das Initial Meeting des „Brand Global Council for Value and Sustainability“ statt. Daher wird das diesjährige Forum zum Brand Forum, mit der Möglichkeit Erfahrungen zum Thema Marke auszutauschen und interessante Diskussionen zu führen.
Wir wollen Bewusstsein schaffen und sowohl den geschäftlichen als auch den gesellschaftlichen Wert der Marken demonstrieren. Marken sind auch ein Instrument für die wirtschaftliche Entwicklung von kleineren und mittelständischen Unternehmen und Organisationen, Städten und Destinationen sowie wirtschaftlich unterentwickelten Regionen. In diesen neuen Märkten mit einer wachsenden Mittelschicht wird der Wert der Marken weiter wachsen, damit werden Marken eine wichtige Rolle bei der wirtschaftlichen und gesellschaftlichen Entwicklung dieser Regionen spielen.
Deputy Editor in Chief China City News
Board Member, Flughafen Wien AG
„To remain competitive in an increasingly globalized world means to think internationally, to learn from each other and to adopt strategies.
In this context, aviation plays a major role in connecting people and cultures and enabling access to new markets all over the world.”
President Austrian-Chinese Legal Society
"The availability of a qualified workforce is one of the key factors when it comes to choosing a new branch office or regional HQ for international corporations. Austria is well known for its well-educated population, its excellent universities and its high-class science and research landscape. Furthermore social peace and cohesion as a longstanding trademark of Austrian society coincide with a high level of social and multicultural skills as quintessential national characteristics. All these factors have decisively contributed to Austria's past success story, politically as much as economically. BUT: This is not the time to rest on our laurels. We must work hard to remain a successful business location and not to fall behind major international competitors. Our podium will deal with the manifold challenges in this context."
Managing Director, unikato communications
Senior Scientist Smart Cities and Regions, AIT Center for Energy
“Thanks to Design Space Exploration, we are developing digital models that provide an important basis to arrive at fast compromise solutions for complex urban planning issues.”
Managing Director, Phoenix Contact
"We want Phoenix Contact to become the most trusted brand in our industry. Together with customers we globally design solutions for the future using trend-setting connection and automation technology. Wherever they are needed – in transportation infrastructure, E-Mobility, for clean water, regenerative energies and intelligent supply networks, or energy-efficient machine building and systems manufacturing. With almost 100 years of experience in the fields of machine building and automation, we are working on tomorrow's intelligent production today."
Director, European Fund for Strategic Investments
Deputy Head of Foreign Trade Department, Austrian Federal Economic Chamber
Economist, Austrian Institute of Economic Research
CSR, Novomatic AG
CEO, Kommunalkredit Austria
“The environment for infrastructure financing in Europe has changed drastically in recent years. This has resulted in a paradigm shift.”
Chair Economic Development Forum - Eurocities
"Population growth, climate change and the aftermath of the global economic crisis: Today European metropolises like Vienna are facing huge challenges that can only be met by investing in our cities and their citizens. However, European budget regulations are currently impeding us from doing this. Therefore, we/I demand a “Golden Investment Rule” for the EU which permits excluding necessary investments from the strict deficit limits in order to make our cities fit for the future."