Bobby Calder, Kellogg School of Management


Bobby Calder

Kellogg School of Management, Northwestern University Chicago


Standards are the key really being able in the future to treat brands as intangible financial assets so that they may be fully taken into account in corporate governance and in transactions among companies as well as in investment decisions. And instead of managing marketing functions based on efficiency (such as the number of consumers reached by an advertising expenditure) brand value standards offer the opportunity to manage effectiveness- how effective the organization is in creating brand value as an intangible asset.



Carlos Chanduvi, Head of Latin America and the Caribbean Division UNIDO


Carlos Chanduvi

Head of Latin America and the Caribbean Division, UNIDO


„In the pursue of economies of scales and scope to succeed in international markets, SMEs seek collaboration and clustering mechanisms among their branches. Intellectual Properties issues and an efficient brand management have become increasingly relevant  to secure an efficient coopetition.  How SMEs can benefit from using international IP system in their marketing, sales and brand activities to promote innovation and competiveness?” 


Kari Aina Eik, Secretary General, Organization for International Economic relations


Kari Aina Eik

Secretary General, Organization for International Economic Relations



Gerald Ganzger, Lansky Ganzger und Partner


Gerald Ganzger

Partner, Lansky Ganzger und Partner



Michael Hannesschläger, Managing Director Energiepark Bruck an der Leitha


Michael Hannesschläger

Managing Director, Energiepark Bruck an der Leitha



Klaus Heidinger, Head of CITA Global Centre of Competence Cities, Siemens


Klaus Heidinger

Head of CITA Global Centre of Competence Cities, Siemens



Klemens Himpele, MA 23


Klemens Himpele

Head of Municipal Department 23 - Economic Affairs, Labour and Statistics

Anna Maria Hochhauser, Secretary General Austrian Federal Economic Chamber


Anna Maria Hochhauser

Secretary General, Austrian Federal Economic Chamber




Gerhard Hrebicek, President iconvienna, President European Brand Institute

Gerhard Hrebicek

Chairman, European Brand Institute


 Gemäß dem diesjährigen Konferenzschwerpunkt „Brand together“, stehen heuer „Marke und Intellectual Property“ im Mittelpunkt. Am Vortag der iconvienna, dem “World Intellectual Property Day”, findet das Initial Meeting des „Brand Global Council for Value and Sustainability“ statt. Daher wird das diesjährige Forum zum Brand Forum, mit der Möglichkeit Erfahrungen zum Thema Marke auszutauschen und interessante Diskussionen zu führen.


Wir wollen Bewusstsein schaffen und sowohl den geschäftlichen als auch den gesellschaftlichen Wert der Marken demonstrieren. Marken sind auch ein Instrument für die wirtschaftliche Entwicklung von kleineren und mittelständischen Unternehmen und Organisationen, Städten und Destinationen sowie wirtschaftlich unterentwickelten Regionen. In diesen neuen Märkten mit einer wachsenden Mittelschicht wird der Wert der Marken weiter wachsen, damit werden Marken eine wichtige Rolle bei der wirtschaftlichen und gesellschaftlichen Entwicklung dieser Regionen spielen.

Nuo Huo

Deputy Editor in Chief China City News

Julian Jäger, Board Member Flughafen Wien AG


Julian Jäger

Board Member, Flughafen Wien AG


„To remain competitive in an increasingly globalized world means to think internationally, to learn from each other and to adopt strategies.

In this context, aviation plays a major role in connecting people and cultures and enabling access to new markets all over the world.”

Johannes Jarolim, Austrian-Chinese Legal Society

Johannes Jarolim

President Austrian-Chinese Legal Society


 "The availability of a qualified workforce  is one of the key factors when it comes to choosing a new branch office or regional HQ for international corporations. Austria is well known for its well-educated population, its excellent universities and its high-class science and research landscape. Furthermore social peace and cohesion as a longstanding trademark of Austrian society coincide with  a high level of social and multicultural skills as quintessential national characteristics. All these factors have decisively contributed to Austria's past success story, politically as much as economically. BUT: This is not the time to rest on our laurels. We must work hard to remain  a successful business location and not to fall behind major international competitors. Our podium will deal with the manifold challenges in this context."  

Sonja Kato, Managing Director unikato communications


Sonja Kato

Managing Director, unikato communications


Reinhard König, Senior Scientist Smart Cities and Regions AIT Center for Energy


Reinhard König

Senior Scientist Smart Cities and Regions, AIT Center for Energy


“Thanks to Design Space Exploration, we are developing digital models that provide an important basis to arrive at fast compromise solutions for complex urban planning issues.”


Thomas Lutzky

Managing Director, Phoenix Contact


"We want Phoenix Contact to become the most trusted brand in our industry. Together with customers we globally design solutions for the future using trend-setting connection and automation technology. Wherever they are needed – in transportation infrastructure, E-Mobility, for clean water, regenerative energies and intelligent supply networks, or energy-efficient machine building and systems manufacturing. With almost 100 years of experience in the fields of machine building and automation, we are working on tomorrow's intelligent production today."

Wilhelm Molterer, Director European Fund for Strategic Investments


Wilhelm Molterer

Director, European Fund for Strategic Investments



Michael Otter, Deputy Head of Foreign Trade Department Austrian Federal Economic Chamber


Michael Otter

Deputy Head of Foreign Trade Department, Austrian Federal Economic Chamber




Michael Peneder, Austrian Institute of Economic Research


Michael Peneder

Economist, Austrian Institute of Economic Research

Monika Poeckh-Racek, CSR Novomatic AG


Monika Poeckh-Racek

CSR, Novomatic AG



Alois Steinbichler, CEO Kommunalkredit Austria


Alois Steinbichler

CEO, Kommunalkredit Austria



“The environment for infrastructure financing in Europe has changed drastically in recent years. This has resulted in a paradigm shift.”



Tanja Wehsely, Chair Economic Development Forum - Eurocities

Tanja Wehsely

Chair Economic Development Forum - Eurocities


"Population growth, climate change and the aftermath of the global economic crisis: Today European metropolises like Vienna are facing huge challenges that can only be met by investing in our cities and their citizens. However, European budget regulations are currently impeding us from doing this. Therefore, we/I demand a “Golden Investment Rule” for the EU which permits excluding necessary investments from the strict deficit limits in order to make our cities fit for the future."



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