WEDNESDAY, 26. April 2017




18.00 - 19.00

VIP Reception


THURSDAY, 27. April 2017

Conference & Exhibition

09.00 - 09.30



09.30 - 09.45

Welcome and Opening

Moderation: Sonja Kato, Managing Director unikato communications


Gerhard Hrebicek, President iconvienna

Anna Maria Hochhauser, Secretary General Austrian Federal Economic Chamber 



09.45 - 10.30

Keynote: Innovation and brands as basis for financing and growth

Juncker Plan - Opportunities for SME´s

Wilhelm Molterer, Director European Fund for Strategic Investments



Best Practice Case

Michael Hannesschläger, Managing Director Energiepark Bruck and der Leitha



10.30 - 11.15

Experience Talk in cooperation with Leitbetriebe Austria


Panel Chair

Monica Rintersbacher, Managing Director Leitbetriebe Austria 



11.15 - 11.30

Coffee Break

11.30 - 12.30

PANEL I: (European) Competitiveness in the global context

Improvement through internationalisation


International Business, Cooperation, Financing, Infrastructure, Environment, Logistics, Brand and Technology


Panel Chair

Hannes Jarolim, President Austrian-Chinese Legal Society


Impulse Statement

Michael Peneder, Economist Austrian Institute of Economic Research


Panelists among others

Alois Steinbichler, CEO Kommunalkredit Austria 

Julian Jäger,Board Member Flughafen Wien


and others

12.30 - 13.40

Lunch Break and Networking

13.40 - 14.00

Keynote: Intangible Assets - changing the future!

Bobby Calder, Kellogg School of Management, Northwestern University Chicago



14.00 - 15.15


International opportunities through investments in brands - on the occasion of World IP Day 

Framework of standards, rights and obligations - importance for financing brands

How SMEs  can benefit from using the international IP system in their marketing, sales and brand activities


Panel Chair

Gerhard Hrebicek, President European Brand Institute


Impulse Statement

Carlos Chanduvi, Head of Latin America and the Caribbean Division UNIDO



Panelists among others

Bobby Calder, Kellogg School of Management, Northwestern University Chicago

Monika Poeckh-Racek, CSR Novomatic AG

Michael Otter, Deputy Head of Foreign Trade Department Austrian Federal Economic Chamber

Gerald Ganzger, Partner Lansky, Ganzger & Partner


and others

15.15 - 15.45

Coffee Break

15.45 - 16.45


Future cities as hubs for growth 


City Branding, Connectivity, Livability, Digital Communication, Zero Emission Cities 


Panel Chair

Kari Aina Eik, Secretary General, Organization for International Economic Relations



Panelists among others

Klemens Himpele, Head of Municipality Department 23 - Economic Affairs, Labour and Statistics

Reinhard König, Senior Scientist Smart Cities  and Regions AIT

Tanja Wehsely, Chair Economic Development Forum - Eurocities

Klaus Heidinger, Head of City IT Applications & Tool CyPT Global Program Manager Siemens Center of Competence Cities

Sigrid Oblak, Director Wien Holding


and others



16.45 - 17.00


Closing and Summary 


Gerhard Hrebicek, President European Brand Institute

19.00 - 22.00

iconvienna Night at the Vienna City Hall

Hosted by the mayor and Governor of Vienna Dr. Michael Häupl

Invitation only Event!



Sonja Kato, Managing Director unicato communications



Tanja Wehsely, Member of the Municipal Council, City of Vienna

Gerhard Hrebicek, President iconvienna

Maria Rauch-Kallat, Advisory Board Member icomvienna

Corps Diplomatique for Latin America and the Caribbean


With buffet, live music and interactive networking

Latin American and Caribbean flair with music, cigar lounge and rum tasting

Cultural Program  


Presented by: