WEDNESDAY, 26. April 2017


Reception_Brand Global Council 2017

17.00 - 19.00

VIP Reception

Invitation only!


THURSDAY, 27. April 2017

Conference & Exhibition

iconvienna 2017_Conference WKO

09.00 - 09.30



09.30 - 09.45

Welcome and Opening

Moderation: Sonja Kato, Managing Director unikato communications


Gerhard Hrebicek, President iconvienna

Anna Maria Hochhauser, Secretary General Austrian Federal Economic Chamber 



09.45 - 10.15

Keynote: Innovation and brands as basis for financing and growth

Juncker Plan - Opportunities for SME´s

Wilhelm Molterer, Managing Director European Fund for Strategic Investments



10.15 - 10.25

Best Practice Example

Michael Hannesschläger, Managing Director Energiepark Bruck and der Leitha



10.25 - 10.30


Moderation: Sonja Kato, Managing Director unikato communications


10.30 - 11.00

Coffee Break

11.00 - 12.00

PANEL I: (European) Competitiveness in the global context

Improvement through internationalisation


International Business, Cooperation, Financing, Infrastructure, Environment, Logistics, Brand and Technology


Panel Chair

Hannes Jarolim, President Austrian-Chinese Legal Society


Impulse Statement

Michael Peneder, Economist Austrian Institute of Economic Research


Panelists among others

Alois Steinbichler, CEO Kommunalkredit Austria 

Julian Jäger,Board Member Flughafen Wien
Thomas Lutzky, Managing Director Phoenix Contact

Stefan Linsinger, Managing Director Linsinger Bauanalytik

Monika Bednarik-Belan, Industry and Internationalization Guaranties Austria Wirtschaftsservice



12.00 - 12.30

Business opportunities Latin America and the Caribbean


Presentation of the Corps Diplomatique Latin America and the Caribbean

Keynote: H.E. Ambassador Paulina Franceschi, Embassy of Panama to Austria 

12.30 - 13.40

Lunch Break and Networking

13.40 - 14.00

Keynote: Intangible Assets - changing the future!

Bobby J. Calder, Kellstadt Professor of Marketing at the Kellogg Graduate School of Management, Northwestern University, Evanston, IL



14.00 - 15.15


International opportunities through investments in brands - on the occasion of World IP Day 

Sustainable brand management, new standards, importance of investments in brands and how SMEs can benefit from using the international IP system in their marketing, sales and brand activities to promote innovation and competiveness


Panel Chair

Gerhard Hrebicek, President European Brand Institute


Impulse Statement

Carlos Chanduvi, Head of Latin America and the Caribbean Division UNIDO




Bobby J. Calder, Kellstadt Professor of Marketing at the Kellogg Graduate School of Management, Northwestern University, Evanston, IL

Monika Poeckh-Racek, CEO Admiral Casinos & Entertainment

Michael Otter, Deputy Head of Foreign Trade Department Austrian Federal Economic Chamber

Gerald Ganzger, Partner Lansky, Ganzger & Partner

Edgar Baum, Advisory Council Member Marketing Accountability Standards Board


15.15 - 15.45

Coffee Break

15.45 - 17.00


Future cities as hubs for growth 

City Branding, Smart Cities


Impulse Statement

Nuo Huo, Deputy Editor in Chief China City News


Panel Chair

Kari Aina Eik, Secretary General, Organization for International Economic Relations




Klemens Himpele, Head of Municipality Department 23 - Economic Affairs, Labour and Statistics

Reinhard König, Senior Scientist Smart Cities  and Regions AIT

Tanja Wehsely, Chair Economic Development Forum - Eurocities

Klaus Heidinger, Head of City IT Applications & Tool CyPT Global Program Manager Siemens Center of Competence Cities 


THURSDAY, 27. April 2017

Reception City Hall

iconvienna 2017_Reception City Hall

19.00 - 22.00

iconvienna Night at the Vienna City Hall

Hosted by the mayor and Governor of Vienna Dr. Michael Häupl

Invitation only Event!



Sonja Kato, Managing Director unicato communications



Tanja Wehsely, Member of the Municipal Council, City of Vienna

Gerhard Hrebicek, President iconvienna

Maria Rauch-Kallat, Advisory Board Member icomvienna

Corps Diplomatique for Latin America and the Caribbean


With buffet, live music and interactive networking

Latin American and Caribbean flair with music, cigar lounge and rum tasting

Cultural Program  


Presented by

in cooperation with