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Wednesday,  26. APRIL 2017

 

17.00 – 19.00                    Brand Global Council Initial Meeting & Reception

THURSDAY,  27. APRIL 2017

Austrian Federal Economic Chamber (WKO), Wiedner Hauptstraße 63, 1045 Vienna; LANGUAGE: English

 

 09.00 – 09.30             Registration

  

09.30 – 09.45             Welcome and Opening

                                   

09.45 – 10.15             Keynote: Innovation and brands as basis for financing and growth

                            Juncker Plan – Opportunities for SME´s

 

  

10.15 – 10.25              Best Practice Case

 

10.25 – 10.30              Q & A 

 

10.30 – 11.00             Coffee break 

 

11.00 – 12.00             (European) Competitiveness in the global context Improvement through internationalisation

International Business, Cooperation, Financing, Infrastructure, Environment, Logistics, Brand and Technology

                                   

12.00 – 12.30             Business opportunities in Latin America and the Caribbean 

                                  

12.30 – 13.40             Lunch break & Networking

 

13.40 – 14.00             Keynote: Intangible assets – changing the future!

 

14.00 – 15.15             International opportunities through investments in innovation and brands – on the occasion of World IP Day

Sustainable brand management, new standards, importance of investments in brands and how SMEs can benefit from using the international IP system in

their marketing, sales and brand activities to promote innovation and competiveness

 

 

15.15 – 15.45             Coffee break

 

15.45 – 17.00             Future cities as hubs for growth

                                     City Branding, Smart Cities 

 

19.00 – 22.00             iconvienna Night at the Vienna City Hall

                                     Hosted by the Mayor and Governor of Vienna Dr. Michael Häupl

Invitation only Event!

 

                                  

With buffet, live music, cigar lounge, rum tasting and interactive networking 


Presented by:


Partners: