17.00 - 19.00

VIP Reception

Invitation only!

09.00 - 09.30

Registration

09.30 - 09.45

Welcome and Opening

Moderation: Sonja Kato, Managing Director unikato communications

Gerhard Hrebicek, President iconvienna

Anna Maria Hochhauser, Secretary General Austrian Federal Economic Chamber 

09.45 - 10.15

Keynote: Innovation and brands as basis for financing and growth

Juncker Plan - Opportunities for SME´s

Wilhelm Molterer, Managing Director European Fund for Strategic Investments

10.15 - 10.25

Best Practice Example

Michael Hannesschläger, Managing Director Energiepark Bruck and der Leitha

10.25 - 10.30

Q&A

Moderation: Sonja Kato, Managing Director unikato communications

10.30 - 11.00

Coffee Break

11.00 - 12.00

PANEL I: (European) Competitiveness in the global context

Improvement through internationalisation

International Business, Cooperation, Financing, Infrastructure, Environment, Logistics, Brand and Technology

Panel Chair

Hannes Jarolim, President Austrian-Chinese Legal Society

Impulse Statement

Michael Peneder, Economist Austrian Institute of Economic Research

Panelists among others

Alois Steinbichler, CEO Kommunalkredit Austria 

Julian Jäger,Board Member Flughafen Wien
Thomas Lutzky, Managing Director Phoenix Contact

Stefan Linsinger, Managing Director Linsinger Bauanalytik

Monika Bednarik-Belan, Industry and Internationalization Guaranties Austria Wirtschaftsservice

12.00 - 12.30

Business opportunities Latin America and the Caribbean

Presentation of the Corps Diplomatique Latin America and the Caribbean

Keynote: H.E. Ambassador Paulina Franceschi, Embassy of Panama to Austria 

12.30 - 13.40

Lunch Break and Networking

13.40 - 14.00

Keynote: Intangible Assets - changing the future!

Bobby J. Calder, Kellstadt Professor of Marketing at the Kellogg Graduate School of Management, Northwestern University, Evanston, IL

14.00 - 15.15

International opportunities through investments in brands - on the occasion of World IP Day 

Sustainable brand management, new standards, importance of investments in brands and how SMEs can benefit from using the international IP system in their marketing, sales and brand activities to promote innovation and competiveness

Panel Chair

Gerhard Hrebicek, President European Brand Institute

Impulse Statement

Carlos Chanduvi, Head of Latin America and the Caribbean Division UNIDO

Panelists

Bobby J. Calder, Kellstadt Professor of Marketing at the Kellogg Graduate School of Management, Northwestern University, Evanston, IL

Monika Poeckh-Racek, CEO Admiral Casinos & Entertainment

Michael Otter, Deputy Head of Foreign Trade Department Austrian Federal Economic Chamber

Gerald Ganzger, Partner Lansky, Ganzger & Partner

Edgar Baum, Advisory Council Member Marketing Accountability Standards Board

15.15 - 15.45

Coffee Break

15.45 - 17.00

Future cities as hubs for growth 

City Branding, Smart Cities

Impulse Statement

Nuo Huo, Deputy Editor in Chief China City News

Panel Chair

Kari Aina Eik, Secretary General, Organization for International Economic Relations

Panelists 

Klemens Himpele, Head of Municipality Department 23 - Economic Affairs, Labour and Statistics

Reinhard König, Senior Scientist Smart Cities  and Regions AIT

Tanja Wehsely, Chair Economic Development Forum - Eurocities

Klaus Heidinger, Head of City IT Applications & Tool CyPT Global Program Manager Siemens Center of Competence Cities