17.00 - 19.00
VIP Reception
Invitation only!
09.00 - 09.30
Registration
09.30 - 09.45
Welcome and Opening
Moderation: Sonja Kato, Managing Director unikato communications
Gerhard Hrebicek, President iconvienna
Anna Maria Hochhauser, Secretary General Austrian Federal Economic Chamber
09.45 - 10.15
Keynote: Innovation and brands as basis for financing and growth
Juncker Plan - Opportunities for SME´s
Wilhelm Molterer, Managing Director European Fund for Strategic Investments
10.15 - 10.25
Best Practice Example
Michael Hannesschläger, Managing Director Energiepark Bruck and der Leitha
10.25 - 10.30
Q&A
Moderation: Sonja Kato, Managing Director unikato communications
10.30 - 11.00
Coffee Break
11.00 - 12.00
PANEL I: (European) Competitiveness in the global context
Improvement through internationalisation
International Business, Cooperation, Financing, Infrastructure, Environment, Logistics, Brand and Technology
Panel Chair
Hannes Jarolim, President Austrian-Chinese Legal Society
Impulse Statement
Michael Peneder, Economist Austrian Institute of Economic Research
Panelists among others
Alois Steinbichler, CEO Kommunalkredit Austria
Julian Jäger,Board Member Flughafen Wien
Thomas Lutzky, Managing Director Phoenix Contact
Stefan Linsinger, Managing Director Linsinger Bauanalytik
Monika Bednarik-Belan, Industry and Internationalization Guaranties Austria Wirtschaftsservice
12.00 - 12.30
Business opportunities Latin America and the Caribbean
Presentation of the Corps Diplomatique Latin America and the Caribbean
Keynote: H.E. Ambassador Paulina Franceschi, Embassy of Panama to Austria
12.30 - 13.40
Lunch Break and Networking
13.40 - 14.00
Keynote: Intangible Assets - changing the future!
Bobby J. Calder, Kellstadt Professor of Marketing at the Kellogg Graduate School of Management, Northwestern University, Evanston, IL
14.00 - 15.15
International opportunities through investments in brands - on the occasion of World IP Day
Sustainable brand management, new standards, importance of investments in brands and how SMEs can benefit from using the international IP system in their marketing, sales and brand activities to promote innovation and competiveness
Panel Chair
Gerhard Hrebicek, President European Brand Institute
Impulse Statement
Carlos Chanduvi, Head of Latin America and the Caribbean Division UNIDO
Panelists
Bobby J. Calder, Kellstadt Professor of Marketing at the Kellogg Graduate School of Management, Northwestern University, Evanston, IL
Monika Poeckh-Racek, CEO Admiral Casinos & Entertainment
Michael Otter, Deputy Head of Foreign Trade Department Austrian Federal Economic Chamber
Gerald Ganzger, Partner Lansky, Ganzger & Partner
Edgar Baum, Advisory Council Member Marketing Accountability Standards Board
15.15 - 15.45
Coffee Break
15.45 - 17.00
Future cities as hubs for growth
City Branding, Smart Cities
Impulse Statement
Nuo Huo, Deputy Editor in Chief China City News
Panel Chair
Kari Aina Eik, Secretary General, Organization for International Economic Relations
Panelists
Klemens Himpele, Head of Municipality Department 23 - Economic Affairs, Labour and Statistics
Reinhard König, Senior Scientist Smart Cities and Regions AIT
Tanja Wehsely, Chair Economic Development Forum - Eurocities
Klaus Heidinger, Head of City IT Applications & Tool CyPT Global Program Manager Siemens Center of Competence Cities
19.00 - 22.00
iconvienna Night at the Vienna City Hall
Hosted by the mayor and Governor of Vienna Dr. Michael Häupl
Invitation only Event!
Moderation
Sonja Kato, Managing Director unicato communications
Welcome
Tanja Wehsely, Member of the Municipal Council, City of Vienna
Gerhard Hrebicek, President iconvienna
Maria Rauch-Kallat, Advisory Board Member icomvienna
Corps Diplomatique for Latin America and the Caribbean
With buffet, live music and interactive networking
Latin American and Caribbean flair with music, cigar lounge and rum tasting
Cultural Program