Launched by the European Brand Institute in 2005 the event was held in April 2019 for the 15th time, jointly with UNIDO, gathering participants and partners through various fields of interest and from around the world and was dedicated to exploring the potential of branding as a tool for sustainable development.
The Brand Global Summit promotes the economic and social integration, business partnerships and is a platform for exchange of the best practices and experiences to advance the economic development. It leverages the power of branding as a tool to foster Inclusive and Sustainable Industrial Development and to achieving the Sustainable Development Goals (SDGs).
The event is also an excellent opportunity to showcase success stories and to share experiences about utilization of branding as an effective solution to support regions to improve the quality of their products, to achieve higher productivity, to diversify, to attract investments and tourists. These measures promote competitiveness, grant access to global markets and create additional economic value, new jobs and improve overall quality of life.
The “Branding for Competitive and Sustainable Growth” service provided in cooperation with European Brand Institute benefits from UNIDO’s extensive network, including foundations and companies, to harness the expertise, know-how and resources of the private sector to support development of successful brands representing locations of origin, higher value-added quality goods by manufacturers.
During the day, national and international experts present and discuss contemporary key issues that are vital to Europe’s integration and sustainable development.
Project and Region Exhibition
Enterprises and regions present best practice projects and opportunities. This is an excellent chance to network, attract investors and to acquire new business partners.
High Ranking Participants
CEOs, entrepreneurs, top politicians, representatives of regions, international organisations and science meet at the iconvienna forum. Including side events, participants from approximately 50 different countries join each forum.
Patronage: Dr. Michael Ludwig, Mayor and Regional Governor of Vienna
President: KR DI Dr. Gerhard Hrebicek, MBA
First Forum: 2005
Target Groups: CEOs, entrepreneurs, top politicians, representatives of regions, international organisations and science, media
Motto: Make Contacts to
Countries of origin : Participants from 90 countries
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