Brand Global Summit in brief

Launched by the European Brand Institute in 2005 the event was held in April 2019 for the 15th time, jointly with UNIDO, gathering  participants and partners through various fields of interest and from around the world and was dedicated to exploring the potential of branding as a tool for sustainable development.


The Brand Global Summit promotes the economic and social integration, business partnerships and is a platform for exchange of the best practices and experiences to advance the economic development. It leverages the power of branding as a tool to foster Inclusive and Sustainable Industrial Development and to achieving the Sustainable Development Goals (SDGs).


The event is also an excellent opportunity to showcase success stories and to share experiences about utilization of branding as an effective solution to support regions to improve the quality of their products, to achieve higher productivity, to diversify, to attract investments and tourists. These measures promote competitiveness, grant access to global markets and create additional economic value, new jobs and improve overall quality of life.


The “Branding for Competitive and Sustainable Growth” service provided in cooperation with European Brand Institute benefits from UNIDO’s extensive network, including foundations and companies, to harness the expertise, know-how and resources of the private sector to support development of successful brands representing locations of origin, higher value-added quality goods by manufacturers. 


Expert Panels

During the day, national and international experts present and discuss contemporary key issues that are vital to Europe’s integration and sustainable development.



Project and Region Exhibition

Enterprises and regions present best practice projects and opportunities. This is an excellent chance to network, attract investors and to acquire new business partners.



High Ranking Participants

CEOs, entrepreneurs, top politicians, representatives of regions, international organisations and science meet at the iconvienna forum. Including side events, participants from approximately 50 different countries join each forum.


Facts and Figures

Patronage:             Dr. Michael Ludwig, Mayor and  Regional Governor of Vienna


President:               KR DI Dr. Gerhard Hrebicek, MBA

Foundation:            2004

First Forum:            2005

Target Groups:     CEOs, entrepreneurs, top politicians, representatives of regions, international organisations and science, media


Motto:                    Make Contacts to Contracts

Countries of origin : Participants from 90 countries

Previous Focus Areas:

  • Innovation needs Branding - Branding needs Innovation (2018)
  • Brand together (2017)
  • Innovative Entrepreneurship (2016)
  • East-West Summit on Regional Cooperation through Innovation and Entrepreneurship (2015)
  • East-West Summit on Innovation and Smart Cities (2014)
  • East-West Summit on Innovation and Infrastructure (2013)
  • East-West Summit on Innovations for Growth in the Danube Region (2012)
  • East-West Summit on Innovation and Sustainability (2011)
  • East-West Summit on Energy and Sustainability (2010)
  • East-West Summit: New opportunities through East-West Cooperation (2009)
  • Challenge Russia - Europe-Russia: New Opportunities (2008)
  • Future Investments for Europe (2007)
  • Sustainable Solutions for the Information Society (2006)
  • Information and Consulting (2005)

Previous Key Topics:

  • International Clusters and Branding
  • Regions and Investments in Branding
  • Brand Investments for Growth
  • Future cities as hubs for growth
  • International opportunities through investments in innovation and brands – on the occasion of World IP Day
  • European Competitiveness in the global context
  • Corporate Social Responsibility
  • Financial services, project financing and PPP
  • Growing up an economy for innovations
  • Industrial, building and construction opportunities,  investments for tourism and sports
  • IT-Public Sector/Industries
  • Regional development and investments
  • Energy efficiency and environmental technology
  • Smart Cities & Regions 2020
  • Innovation & Technology
  • International Finance & Projects
  • Branding & Europe
  • Energy & Infrastrucure


Previous Guest Regions:

  • Bucharest, Romania
  • Ivanovo, Russia
  • Miskolc, Hungary
  • Central Bohemia, Czech Republic
  • Moscow, Russia
  • Novgorod, Russia
  • Sofia, Bulgaria
  • South Moravia, Czech Republic
  • Slovakia
  • Diplomatic Corps for Latin America and Caribbean
  • China

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in cooperation with